Dr. Fred David

Transouth Professor of Strategic Planning
Professor of Business Administration

Education

Ph.D., The University of South Carolina
M.B.A., Wake Forest University
B.S., Wake Forest University

 

 

 

 

 

Biography

Dr. David has a 30-year exemplary track record of research/scholarship accomplishments and teaching effectiveness.  His research has been instrumental in moving the whole strategic management discipline globally from a theory/research approach to a more practical, functional, skills-oriented approach in the classroom.  This shift in the discipline enables business students to finish their capstone course with marketable skills in strategic planning.  His strategic management textbook, published in ten languages by Pearson, is a market leader in Japan, China, India, Malaysia, Mexico, Peru, Indonesia, Pakistan, Ireland, Singapore, and the Middle East, and the USA.  Before joining the FMU business faculty in 1988, Dr. David was a professor at Auburn University, Mississippi State University, and East Carolina University.  When not working on research/scholarship projects, Dr. David is a United States Coast Guard certified charterboat captain who takes people deep sea fishing along the Carolina coast.

            Dr. David’s research/scholarship publications in 2016/2017 are itemized below:

 Journal Articles Published:

David, Fred R., Meredith E. David, and Forest R. David, “The Integration of Marketing Concepts in Strategic Management Courses:  An Empirical Analysis,” SAM Advanced Management Journal, Winter 2017, (forthcoming).

David, Fred R., Meredith E. David, and Forest R. David, “How Important is Finance Coverage in Strategic Management?  A Content Analysis of Textbooks,” International Journal of Business, Marketing, and Decision Sciences (IJBMDS), 4, no. 1, (Winter 2016), p. 21-32.

David, Fred R., Forest R. David, and Meredith E. David, “Benefits, Characteristics, Components, and Examples of Customer-Oriented Mission Statements,” International Journal of Business, Marketing, and Decision Sciences (IJBMDS), 9, no. 1, (Fall 2016), p. 1-14.

David, Meredith E., Fred R. David, and Forest R. David, “The Quantitative Strategic Planning Matrix:  A New Marketing Tool,” Journal of Strategic Marketing, 3, (April 2016), p. 1-11.

David, Meredith E. and Fred R. David, “Are Key Marketing Topics Adequately Covered in Strategic Management? ”Journal of Strategic Marketing. 24, (March 2016), p. 1-13.

Research Presentations at Professional Meetings:

David, Fred R., Meredith E. David, & Forest R. David. “How Important is Finance in Strategic Management? ” 2016 IABPAD Conference in New Orleans, Louisiana, October 22, 2016.

David, Meredith E., Fred R., David, & Forest R. David. “Should Strategic Management Be Interdisciplinary?  A Content Analysis and Empirical Analysis,” 2016 National Academy of Management Meeting in Anaheim, California, August 7, 2016.

David, Fred R., Forest R. David, & Meredith E. David. “Benefits, Characteristics, and Components of Customer-Oriented Mission Statements,” 2016 IABPAD Conference in Dallas, Texas, April 2016.

David, Meredith E. & David, Fred R.  “The Role of Interpersonal Attachment Styles in Consumer Tendencies to Engage in Social Projection,” 2016 AMA Winter Marketing Academic Conference in Las Vegas, Nevada, February 2016.

Strategic Management Cases Published:

David, Fred.  “Tesla Motors Inc.”  In the 16th ed. of David & David’s Strategic Management Concepts and Cases:  A Competitive Advantage Approach, (2017), p. 516-521.

David, Fred.  “JetBlue Airways Corporation.”  In the 16th ed. of David & David’s Strategic Management Concepts and Cases:  A Competitive Advantage Approach, (2017), p. 464-471.

Textbook Published:

David, Fred R. and David, Forest R. 2017. Strategic Management Concepts and Cases – A Competitive Advantage Approach, 16th Edition. Pearson Education:  Hoboken, N.J.

David, Fred R. and David, Forest R. 2017. Strategic Management Concepts – A Competitive Advantage Approach, 16th Edition. Pearson Education: Hoboken, N.J.

Note: This is (and has been since 1987) a mainstream strategic management textbook. The 16th edition consists of 11 chapters, 45 experiential exercises, and 29 cases, totaling 651 pages. Dr. David  was the sole author through 14 editions.  This text is globally available in many languages.