Dr. Kay Lawrimore-Belanger

MBA Director
N.B. Baroody Professor of Marketing
Marketing Coordinator


Ph.D., University of South Carolina
M.B.A., University of South Carolina
B.S., Francis Marion College

Areas of Expertise

  • Marketing Management
  • Marketing Research
  • Consumer Behavior
  • Marketing Theory


Dr. Lawrimore holds the N.B. Baroody Professorship in Marketing, and serves as both the Director of the MBA program as well as the Coordinator of the Marketing Faculty.  A long-term member of the faculty, she was elected in 2013 as “Distinguished Professor,” the highest university-level accolade which can be conferred upon a member of the faculty.  Her research has appeared in the Atlantic Economic Journal, the ninth edition of Strategic Management, and the Carolinas Business Review, as well as other professional journals.